Successfully Create & Launch Your Blog

In 35 Days

and promote the things you are most passionate about (without being overwhelmed by the process, scared of the technical stuff and feeling like you don’t have enough time)

If you are a person eager to share your passions with others, an aspiring blogger, or social media influencer looking to create an online space you 100% own, then you already know how powerful creating a blog can be. 

Let me cut right to the chase…

You have heard this plenty of times before. After all, you already KNOW that having a blog is a great way to establish your personal brand, position yourself as a subject matter expert in your space and is a fantastic way to reach more people. 

You also know that you don’t own Instagram, Twitter, or Facebook and having a blog is a secure place for your valuable content to live. I like to call it having a piece of Internet real estate.

Here’s What You Might Not Know:

Even if you know creating a blog can be a powerful resource, owning a blog can also exponentially catapult these things: 

  • Community - Having a community of people who find the content you produce as helpful creates significant value for your blog. Why does this matter? Because these are ultimately the people for which you are creating your blog and because you want to help, change, or inspire them by sharing things you are most passionate. 
  • Trust - Anyone can start a blog, but only a few are trusted. Trust should not be taken lightly because it sets the foundation for why your audience will continue to come back to your blog over and over again. You want to be taken seriously in your industry, and creating a blog will position you as such. 
  • Impact - Have you ever read a book that literally changed your life after reading? It merely changed your entire trajectory and the way you moved. Words are powerful. Your blog can do that! You can leave a lasting impact on people you never met, heard of, or interacted with at all. You have the opportunity to impact lives with your content if it is providing value that no one else is in your industry in serving. 
  • Transformation - Blogging can set the stage for your personal brand to transform into other business opportunities. With the right content and audience, you have the chance to convert your blog content into speaking engagements, book deals, TV appearances, and brand deals. You have to decide how you want to use your blog to position yourself for the future.  

Even though the reasons to start a blog are apparent, the process of actually doing so successfully is anything but obvious and here is why…

You’ve probably said to yourself, “OK, cool. Let’s do this!” You came up with a cute blog name, designed a pretty logo, and even planned out your outfits for your branding photoshoot!

But the main reason you didn’t follow through and actually begin is that you immediately become overwhelmed with the technology of starting a website, you started to feel like you didn’t have enough time to commit and you wondered how you could be consistent with so many other things going on in your life. 


Don’t feel bad; a lot of people fall victim to those things, too! Tons of other people have tried and stopped. But...there is still PLENTY of space in the blogging world for you to make your mark (as long as you avoid those things that made you fall short from before).

The 3 Myths Why You Haven’t Started:

#1 You’re afraid people don’t read blogs anymore.

#2 You think you need to spend hundreds of dollars on a website.

#3 You believe you need thousands of followers on Instagram.

Let me be 100% real, drop some gems on you and let you in on a little secret…

Even though thousands of blogs are popping up every day (and probably amazing ones in your focus area), few people will launch confidently and be consistent in growing their blogs effectively. 

And the main reason is they are focusing on all of the wrong things when first starting out as a new blogger. long as you can avoid the myth that starting a blog is a super daunting task that sucks up time and money, you can start strong. 

The critical ingredient is a proven guide for success. 

And with your permission, if you allow me, I would love to show you how.


A Step By Step Road Map to Launching Your Blog Without the Overwhelm, Creating Content Consistently and Attracting Readers Over And Over Again.

I’ve taken everything I’ve learned over the past five years of blogging and broken it down so you can feel confident about creating and launching your blog with the help of someone who has personally been in your shoes. With over hundreds of blog posts published and over 1,800,000 lifetime website page views, I’m here to give you the blueprint. You don’t have to figure everything out on your own. 

Ready. Set. Blog! is a one of a kind program that allows you to finally get your blog created and out to the public in weeks vs. months even if you’ve tried to start several times before.

Ready Set. Blog! is the only program of its kind that:

  • Shows you how to establish a community of people, build trust, and pour into them consistently to provide the real value of what they are seeking from you - whether you realize it or not. 
  • Teaches you how to define your niche and develop your personal story of what inspired you to want to create a blog in the first place. And it shows you how to position yourself to stand out against the other millions of bloggers online.
  • Demonstrates how owning a blog can impact other people’s lives through your content by making your blog easier to find on the internet.
  • Quickly outlines, step by step, how to build a blog even if you are scared of the technical things that come with having a website. 
  • Motivates you to see your TRUE VALUE and teaches you how to shift your mind from feeling like you don’t have what it takes to be a successful blogger to OWNING your content and worth.

So, if you are finally ready to stop procrastinating and start your blog, here is how we will get there…

Before you write a single blog post, it is vital to understand your “WHY” and know where you fit into the crazy competitive world of blogging. Without this, you are primed to be lost with no focus on how to structure your blog for success. 

With the Nailing Your Niche and Ideal Customer Profile guides, you will be able to identify your WHY, your purpose for blogging and focus on who you should be targeting with your content. 

Let’s Get Technical! In this lesson, you will be able to secure your domain and hosting provider, create your account, upload a blog theme, and complete the essential customizations and design of your website. 

Understanding the backend side of your website is so important! If something breaks, you want to know what to do. I cannot tell you how many times I’ve talked to bloggers who have no idea how to work a website they own. Another person designed their blog, then disappeared, and now the blogger is lost with no idea how to move forward. Don’t be that person.

I will also give information on the must-have plug-ins, necessary security measures to prevent hacks, and how to optimize your website page speed.


  • Website Builder Road Map
  • Breakdown of technical terms
  • Step by Step WordPress Theme Upload Guide
  • Relevant Pages for Your Blog, Policy & Disclosures. Copy & Paste Swipe files for you to use 

You do not want your blog launch to be a surprise, and even worse, you do not want to launch to crickets. By focusing on building your audience first, you help to build up suspense before releasing your blog. Building an audience also keeps people engaged. In this lesson, we will focus on building an audience with Mailchimp and setting up your account & developing an opt-in freebie! 


  • Mailchimp set up Cheat Sheet that’s easy to follow
  • Lead Magnet Brainstorming Worksheets & how to get people to opt-in and increase your email list before you even launch to the public
  • Breakdown of how to add pop-up forms to your blog and how to design them to convert email sign-ups

Now your blog has a clear focus, your domain is secured, and you have people on your email list eagerly awaiting your launch! Next, it is time to create fantastic content that will consistently keep them coming back for more! 

Consistency kills the competition every time. If you are not consistent in the beginning, you risk maintaining momentum for people to take you and your blog seriously. 

In this lesson, you will learn which format of blog posts are the most engaging, how to write captivating headlines, and how to create a content calendar that works for your schedule. 


  • PDF Checklist of things you must do before hitting the “Publish” button
  • Breakdown of my Top 10 Most Engaging blog post titles that have generated the most website traffic
  • Anatomy of a Great Blog Post − I’m giving you my proven blog post outline that allows your audience to read quickly (because timespans are short) and helps you understand the methods that encourage social media shares to Facebook, Pinterest & Twitter

If there is one thing that I love more than blogging, it’s SEO (Search Engine Optimization)! It is hands down, the single most significant contributor to success for my blog and has been since day one, five years ago. 

  • In this bonus module, I am taking you behind the scenes of my dashboard to show you exactly what I do to achieve the best SEO for the blog post that has reached over 298,000-page views to date!

If there is one thing that I love more than blogging, it’s SEO (Search Engine Optimization)! It is hands down, the single biggest contributor of success for my blog and has been since day one, 5 years ago. 

In this bonus module, I am taking you behind the scenes of my dashboard to show you exactly what I do to achieve the best SEO for the blog post that has achieved over 298,000-page views to date!

I want to take a special moment to say this...

I encourage you to take the #BossBloggerChallenge. What does that mean? 

Building a blog even with my help and step by step road map still takes discipline and will require you to commit like a #BossBlogger. Don’t underestimate how much work you will have to put in. 

You will still have to show up and do the work. Ready. Set. Blog! is a transformational experience that will successfully get you up and running in weeks vs. months. Just remember this: Done is better than perfect. I launched my blog and changed it 4 times in the past 5 years because I kept learning new things. 

If you have honestly gone through the course and truly owned your part in your success like a #BossBlogger but you were not able to create your blog − you will be granted a full refund.  See more details here >>> 

But if you’ve made it this far, that means you are ready to put in the work!

Here is what you’re getting when you enroll today:


Ready. Set. Blog! Program ($1,997 Value)

Bonus #1: Full Behind the Scenes SEO Breakdown of My Top Performing Post (Value $97)

Bonus #2: Blog Audit Before You Launch (Value $297)

Bonus #3: 6 Weeks of Live Q&A in a  Private Facebook Group + Support and Accountability (Value $597)

When you add it all up, that is a total value of $2,988!

If you can’t tell by now, I’m super excited to finally launch this program! So, if you enroll today, you’ll get access to everything for the special introductory price of just:

3 Monthly Payments Of



Get started for $197, then pay $400 over the remaining 2 months to accommodate your budget.

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One Time Payment Of


Get started for a one time lump sum payment of $497. $100 savings compared to other payment options. 

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6 Monthly Payments Of



Get started for $100, then pay $500 over the remaining 5 months to better accommodate your budget.

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Join the waitlist to be the first to know when Ready. Set. Blog! opens for enrollment again.

I Know You're Probably Thinking, Charlene, I’m Just Not Sure…

Here’s what most successful students will ask before enrolling in the program:

The goal is to remove the sweeping pressure of feeling like you have to know everything all at once. Ready. Set. Blog! allows you to consume the modules weekly so you have enough time to digest and implement the content. Work at your own pace every week as your schedule allows. 

There is no need to have anxiety. With the Website Builder Road Map, I am literally walking you through step by step of how to do everything from scratch via video (from purchasing your domain & hosting, installing a WordPress theme, understanding must-have customizations and plug-ins). Long gone are the days where you need to have coding skills to have a beautiful website − it’s 2019! You can do this! And I’m going to show you how. 

Yeah, Instagram (IG) can bring brand deals and IG can also delete your account without a moment’s notice if they want to − and with NO explanation. I’ve seen it happen to an account with over 1 million followers. It took the blogger almost a year to have her account restored. Having a place that you 100% own is just as great of an investment − if not better. Think of your blog as the ice cream sundae and Instagram as the cherry on top. Also, if you think Brands aren’t paying top dollar for blog posts, think again and ask a Brand manager. Brands also want content that is “sticky” and content that is searchable with longer lifetime value. I teach all about this in the SEO Bonus! 

I’m so happy you asked this! As a BONUS to the program, you will get a blog Audit of your website before you launch to the public. You get the opportunity to have a second set of eyes look over everything and provide valuable feedback before you go LIVE. 

I’m so glad you are wondering this, too! I understand people have different ways of learning, that’s why as another BONUS I’m offering 6 weeks of LIVE Q&A in a private Facebook Group specifically for this program. Also, in the group, you will have the opportunity to find an accountability partner and get real-time support from others in the program. 

I really really REALLY want you to take the #BossBloggerChallenge and commit to following the program exactly.  If I can do it, you can too. I’m not special. I don’t have access to any private masterminds or secret groups. Things were not always easy for me. I just put in the work, have a proven road map that's gotten me to success and I want to help you! If you commit to the #BlossBloggerChallenege and you are not able to start your blog, see the refund policy here.

Still Undecided?

Ready. Set. Blog! Is Perfect For You If…

  • You need someone to connect the dots and show you step by step what to do in order to finally launch by the end of the year.
  • You are determined to launch your blog and get it right so you make a great first impression. You are the type of person where if you do something, you want to make sure it is done with excellence.
  • You have been struggling with starting a blog for months (or even years) but THIS time you are determined to get it right. You are ready to take all the time you have spent planning and brainstorming to finally get your blog off the ground.
    • Example: You purchased a domain and have been sitting on it for months on end...
    • Example: You’ve purchased other e-books and blogging classes but still didn’t follow through and actually get the blog out to the world
  • You are the type of person not afraid to roll up your sleeves and DO THE WORK.  You know it won’t be easy, but you are ready to hustle. 
  • You are lost on how to drive people to your website and want to know how you can still be successful without thousands of followers.
  • You are excited about how your blog will impact the lives of people you want to reach the most! You know you have something to offer; you just need to figure out the best way to present it to your audience. 
  • You are ready to take action today! No more sitting on the sidelines. You don’t want your 2019 goals to become your 2020 goals. 

If you said yes to at least 4 of the above, I can’t wait to meet you inside of Ready. Set. Blog!



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