Drive constant traffic to your website  

within 90 days without relying on social media, email or Facebook ads

Easily implement SEO for your store & attract new customers without feeling overwhelmed or confused

Frankly, you are too busy to add one more thing to your to-do list...I don't want you to add hours of SEO research.

I know you've seen a lot of videos and read tons of marketing articles about SEO. Did they all leave you more confused than when you originally began?

Keywords, backlinks, XML Sitemaps, oh my!

You are afraid of doing SEO yourself because you keep saying it is just too complicated. And you might have been burned by SEO professionals in the past that "promised" results;  only to be left feeling taken advantage down the drain.

Ain't nobody got time for that! 

Wouldn't it be great to learn SEO so easily a 5th grader could do it, while also learning how to apply it to your store in one day?

Can you imagine...

  • Making money every day without having to post on social media, run ads or send an email. Or, driving steady foot traffic to your local business without ads.
  • Being at the top of Google search results for your industry & showing up on the first page of Google when people look for your products.
  • Implementing SEO strategy to your website without messing it up...even if you didn't design it yourself
  • Stealing your competitor's traffic and increasing pageviews month after month
  • Learning how to track SEO results so you feel confident it is working and your money was not wasted. 
  • Mapping out a complete SEO strategy for your store in one day so you can quickly get back to running other parts of the business 

If any of this sounds like a dream, I want you to know that it’s 100% possible for you. And I know that because I’ve gotten these results for others and have created a proven system to help you increase traffic to your store.

That’s why I can't wait to introduce you to the Shopify SEO Secrets Masterclass ...
If you're ready to drive more traffic with less time, effort and money...


Have you invested endless hours and money into getting your Shopify store up and running?

Is every day a constant mental battle of how you can increase your visibility and get more people on the website so they can at least add to cart?

The right SEO strategy will drive continuous organic traffic to your website from people who are specifically searching for your products and services. No more guessing if they will convert.

You need SEO as of yesterday friend!

When you implement my proven SEO System...

Feeling like paid ads is the only way to drive traffic to your website.
Excited that you now know how to attract the exact customers already Googling your products.

Feeling like SEO is confusing, complicated and hard to understand.
Confident how SEO works and being able to break it down to anyone you speak to

Feeling skeptical to invest in SEO because it takes “too long to see results”.
Adding SEO strategy to your website and seeing results within 90 days.
If you're ready to go from tired of trying to put the SEO puzzle pieces together to being a traffic generation machine, but you need someone who's been there to guide the way...

I created the Shopify SEO Secrets Masterclass for you!

Drive constant traffic to your website within 90 days without email, Social Media or Facebook Ads. Finally SEO without the overwhelm.
So, what is the Shopify Secrets SEO Masterclass anyways?

Spend one day with me and leave with clarity on how to quickly implement SEO for your store for faster results and walk away with a complete strategy so you'll never have to spend hours researching SEO ever again.

The Shopify SEO Masterclass is a 5-part intensive class proven to help you increase traffic with ease and less confusion. 

What sets this masterclass apart from others is that it is a working class. Come prepared to work and not just look at webinar slides via Zoom.

By the end of the SEO Masterclass, you’ll…

  • Understand what your customers are actively searching for online and how to best position your website with keywords that will drive traffic.
  • Learn how to create content Google loves so it beats out some of your biggest competitors for the top spot on page 1 of Google
  • Understand how to optimize the back end of your Shopify store even if you are afraid of tech and didn't design your website (let's be honest, you need to understand how to navigate your backend outside of just products and collections anyway)

No more struggling. No more worrying. No more wasting time.

You can't "Shopify App" your way to better SEO friend. Here's how the masterclass breaks down...

Site Audit

It's impossible to fix what we do not know is broken. The SEO Site Audit sets the foundation for the work that needs to be completed on your website so we know the best approach to improve your website's overall online presence.

In part one, you’re going to learn:

  • How to quickly self-audit your Shopify store for SEO success and fix errors even if you didn't design your website
  • How to run a site audit report for your website to uncover technical SEO errors, including which issues to prioritize first
  • How to run page speed tests and understand user experience best practices as determined by Google 
  • How to structure your site navigation so Google clearly understands your business and sends more traffic your way

What you'll walk away with:

  • SEO Audit Checklist
  • Cheatsheet of technical SEO error explanations
  • Live video recording of how to run page speed and user experience tests

Systems Set Up

Now it is time to get friendly with Google . Google Analytics, Google Search Console & Google My Business Profiles are all vital for a full understanding of how visitors are interacting with your website.

In part two, you’re going to learn:

  • How to connect your store to Google Analytics and track sales.
  • How to connect your store to Google Search Console so you can see what people are Googling to find your store.
  • How to create and optimize your Google My Business profile and what you should do to show up in the top search results in Google Maps.

What you'll walk away with:

  • A step-by-step guide and video walkthrough of how to connect Google Analytics to your store.
  • A step-by-step guide and video walkthrough of how to connect Google Search Console to your website and and how to submit your site map.
  • A step-by-step guide and video walkthrough of how to create a Google My Business profile (if applicable) and optimize it 

Search Intent

There is no point in optimizing a website for content no one is searching for online. Keyword research allows us to know which keywords and topics to target for your website based on difficulty and search volume in order to have the best outcome for new traffic generation.

In part three, you’re going to learn:

  • How to find the best keywords for your industry and where to apply them to your site so you quickly show up in the top Google search results 
  • How to pull a list of keywords that your website currently ranks for
  • How to use Google and  SEO tools for free.99 to find what your customers are searching for online

What you'll walk away with:

  • List of online tools to help you easily spot keywords to target
  • A keyword research gameplan for your store (which you can reuse for paid Google Adwords later down the line if you choose) 

Stealing Traffic

Ready to find out how your competitors are getting customers on their website? That's where competitor analysis comes in. 

In part four, you’re going to learn:

  • How to find your competitors and steal their organic traffic for better SEO.
  • How to easily find your first set of backlinks without a ton of work to improve SEO for your website
  • How to pitch to online publications for free press through HARO (Help a Reporter Out) and gain more backlinks to increase traffic

What you'll walk away with:

  • A directory of online sources for quick backlink wins
  • HARO response template for online PR pitches

Smart Content

​Make your content work smarter and harder for you so you can spend more time on your business and converting customers.

In part five, you’re going to learn:

  • How to outline blog content in 30 mins even if you hate writing.
  • How to create a content calendar for 6 months that align with your products.
  • How to correctly upload and publish blog content in Shopify so it's properly outlined for SEO.

What you'll walk away with:

  • Plug & Play Get Seen Blog Outline Template
  • Keyword Research & Content Planner
Enroll in Shopify SEO Secrets today!
  • SEO Site Audit Guidance (Valued at $497)
  • Google Systems Set-Up and Optimization Instruction (Valued at $297)
  • Keyword Research & Competitor Analysis Education and Training (Valued at $497)
  • Backlink Building Blueprint & HARO Breakdown (Valued at $697)
  • Smart SEO Blog Content Gameplan and (Valued at $997)
  • Technical SEO Priorities, Site Structure, Page Speed and UX Preparation (Valued at $997)
Enroll today and you'll also get access to these bonuses...

Keyword Research Training Replay

Get access to my 3-hour in-depth keyword research training that breaks down how to use keyword research to improve your content and drive traffic to your blog and website.

($297 value)

Plug & Play Blog Content Outline Template

Save time trying to figure out the best way to structure your blog content so it will rank highly in Google. This plug and play template makes sure you have accurately optimized your title tags, meta description, permalinks and alt tags. Also guides you to do search intent and competitor analysis before publishing.

($197 value)

HARO Pitch Email Swipe Files

Have you signed up for HARO (Help A Reporter Out) and pitched countless times only to hear crickets? Get exact copies of my email pitches that have landed past clients free press in,, and other online publications. 

($397 value)

Keyword Research & Content Planner 

Now that you know how to properly conduct keyword research and understand how to write SEO content it's time to get organized. Organize all of your keywords in one place then use it to map out blog content for the next 6 months or longer. Keep track of how much traffic each blog post drives and which keywords are the most successful.

($197 value)
The "It's The Value for Me!" Guarantee
I'm behind you 100%!

You have two options:

1) Continue researching and trying to put things together yourself or

2) You can quickly learn from someone who has been there before & gotten results.

Either way, you have to make a choice but you can’t if you aren’t inside the masterclass. 

If you enroll, listen and watch all the materials, and still decide it was of absolutely no value to your business, and will not work for your Shopify store you can request a refund, within 24 hours of purchase - no questions asked.

I don’t want you to feel duped or like another SEO took your money. But trust me, you won’t have to do that. I’m that confident you will love every minute! 


I'm Charlene McCraney.


I help clients understand how to leverage organic traffic, drive more people to their website and convert more customers with SEO.

Confusing jargon from a big SEO agency telling you how much your website needs to be optimized for growth will not get you where you need to be. I'm breaking down the "scary" SEO stigma for clients who look like me and discussing the best approach for your unique business.

Everything from your customer's user experience on your website to how Google ultimately sees your website in their eyes plays a vital role in implementing a great SEO strategy. Let's do this!

Are you a perfect fit?

  • You own and actively run a Shopify e-commerce store that generates at least $1K in revenue each month.
  • Your Shopify store is completely live and is not in the middle of being designed or put together by a developer. (It's ok if you need your developer to change things later but for now, your website needs to be in a stable condition).
  • You have tried to do SEO on your own but after a few hours (honestly minutes if we're keeping it real) of research, you decided it was too much for you to handle at the time.
  • You are tired of Googling your products and website only to be found on the very last page of Google or even worse not being found at all.
If any of these sounds like you, keep reading because you’re exactly where you need to be.
I can't wait to welcome you into Shopify SEO Secrets!
If you're still reading, there's something holding you back.
You may be asking yourself...
Enroll in the Shopify SEO Secrets Masterclass today!
Choose the best plan for you...
  • SEO Site Audit Guidance (Valued at $497)
  • Google Systems Set-Up and Optimization Instruction (Valued at $297)
  • Keyword Research & Competitor Analysis Education and Training (Valued at $497)


  • Backlink Building Blueprint & HARO Breakdown (Valued at $697)
  • Smart SEO Blog Content Gameplan and (Valued at $997)
  • Technical SEO Priorities, Site Structure, Page Speed and UX Preparation (Valued at $997)


Charlene McCraney and Blogger Start-up School LLC are in no way affiliated with Shopify. The content presented on this website and in side the masterclass is not to be intended as information owned and published by Shopify. All content is owned by Blogger Start-Up School LLC and are the views of Charlene McCraney only.